Illustration of a developer working on a laptop beneath a banyan tree, beside a lotus lake and a South Indian temple at sunset.

Rohit Kumar Mishra · Senior Shopify Technical Architect Building digital experiences with purpose.

I craft performant, accessible and thoughtful digital experiences that help ecommerce brands grow.

Explore workAbout me
Illustration of Rohit at a wooden desk with a monitor and laptop, in a room with temple sketches, plants and a sleeping cat.

01About me

A developer with Indian roots and global vision.

I’m Rohit Mishra, a frontend developer passionate about crafting digital experiences that are meaningful, accessible and beautiful. I bring together engineering precision, ecommerce expertise and a deep appreciation for visual storytelling.

  • 01 — 11+ yearsFrontend Development ExperienceFrontend development experience
  • 02 — Shopify & ecommerceStorefronts, Themes and Custom FeaturesStorefronts, themes and custom features
  • 03 — Performance focusCore Web Vitals and Technical SEOCore Web Vitals and technical SEO
  • 04 — Collaborative approachWork with Design, Product and Marketing TeamsDesign, product and marketing teams
More about me

Journey

A journey shaped by real-world ecommerce.

From early web development to leading Shopify Plus implementations for global brands, here’s the path that brought me here.From early web development to leading Shopify Plus implementations for global brands.

  1. The beginning

    Curiosity before titles

    Illustration of Rohit standing with folded arms, wearing a terracotta scarf.

    May 2015 – May 2016

    India

    Chapter01 / 07

    Web Developer

    Strive Services

    What I work on

    1. Responsive interfaces

      HTML5, CSS3, JavaScript and jQuery, built to work on every screen.

    2. Ecommerce and corporate sites

      Frontends for online stores and company websites.

    3. Agile delivery

      Shipping to schedule as part of an Agile team.

  2. Taking ownership

    One platform, end to end

    May 2016 – Dec 2020

    India

    Chapter02 / 07

    Web Developer — IT Head

    Transferet Relocation Services Pvt. Ltd

    What I work on

    1. Platform ownership

      Built and maintained the Transferet.com WordPress platform, from custom theme to plugins.

    2. Frontend escalation

      The technical escalation point for frontend architecture.

    3. Speed and Core Web Vitals

      Faster load times through CDN setup, image optimisation and caching.

  3. Into commerce

    Premium brands on Shopify

    Dec 2020 – Feb 2022

    India

    Chapter03 / 07

    Senior Web Developer — Team Management

    Protocol10 Digital Marcom

    What I work on

    1. Shopify for premium brands

      Led Shopify development for 5+ storefronts, including Grand Seiko Boutique and Alba Watches.

    2. Working with brand teams

      Partnered with brand, merchandising and servicing teams on scalable Shopify solutions.

    3. Membership and CRM

      A custom WordPress membership platform and internal CRM portals in PHP and MySQL.

  4. Sharpening the craft

    One storefront, in depth

    Feb 2022 – May 2022

    India

    Chapter04 / 07

    Senior Web Developer

    BlueSaint India Pvt. Ltd

    What I work on

    1. The Koovs.com storefront

      Developed and customised Shopify themes for Koovs.com.

    2. Pages and sections

      Custom pages and sections in Liquid and JavaScript.

    3. Checkout flow

      Checkout flow optimisations, styled with Bootstrap and Tailwind CSS.

  5. Building more

    Storefronts and apps

    May 2022 – Nov 2022

    India

    Chapter05 / 07

    Senior Web Developer

    Attryb Tech Pvt. Ltd

    What I work on

    1. Four storefronts

      Tarinika.in, Tarinika.com, Paksha.in and Paksha.com.

    2. Custom Liquid themes

      Dynamic content blocks and responsive layouts.

    3. Public Shopify apps

      Built in JavaScript, PHP and MySQL to extend what the platform can do.

  6. Leading teams

    Shopify Plus flagships

    Feb 2023 – Oct 2025

    India

    Chapter06 / 07

    Senior Shopify Developer — Team Lead

    VML India (formerly Wunderman Thompson)

    What I work on

    1. Team leadership

      Led and mentored 3–4 frontend developers through planning, standups and retrospectives.

    2. Shopify Plus flagships

      Novology.com for Hindustan Unilever and Vishal Mega Mart, including a Salesforce Commerce Cloud migration.

    3. Standards and integrations

      Coding standards, PR reviews, and Admin API pipelines between ERP systems and Shopify.

  7. Today

    Systems over one-off fixes

    Oct 2025 – Present

    Bengaluru, India

    Current chapter07 / 07

    Senior Shopify Technical Architect

    Channel Feeder India Pvt Ltd

    What I work on

    1. Storefront architecture

      Scalable foundations across multi-store Shopify ecosystems.

    2. Performance & quality

      Speed, Core Web Vitals, debugging, and reliable releases.

    3. AI-assisted enrichment

      Practical tooling to improve catalogue workflows.

02Featured work

Digital products that create impact.

A selection of projects where I’ve helped brands solve real problems, improve user experience and build better ecommerce journeys.

Selected projects where engineering, brand craft and customer experience meet.

View all projects

Selected work shaped by each brand’s craft, story, and customer journey.

03Expertise

Engineering the details. Elevating the experience.

  1. 01

    Ecommerce engineering

    Shopify themes · Liquid · Custom features · Integrations · Merchandising UI

    Temple gateway framed by floating storefront panels and carved elephants.

  2. 02

    Frontend craft

    JavaScript · HTML · CSS · Responsive UI · Maintainable architecture

    A lotus whose petals are browser windows, set between carved temple pillars.

  3. 03

    Performance & quality

    Core Web Vitals · Technical SEO · QA · Debugging · Documentation

    A golden sun-wheel spinning above a river valley.

  4. 04

    Growth & experience

    Conversion-minded development · UX implementation · Funnel improvements · Experiment supportConversion-minded development · UX implementation · Funnel improvements

    A woman in a sari walking down garden steps towards a winding river and temples.

05Engineering philosophy

Good engineering is felt, not just seen.

I believe technology should be invisible, intuitive and human. Performance, accessibility and maintainability are not checkboxes — they are part of a better, more inclusive web.

Technology should feel invisible, intuitive and human—built for performance, accessibility and maintainability.

  • Performance

    Fast. Thoughtful. Purposeful.

    Optimize for speed, Core Web Vitals and real user experience — not just lab scores.

    Optimize for speed, Core Web Vitals and real user experience.

  • Accessibility

    For everyone. By design.

    Build experiences that are inclusive, usable and work for more people, across devices and contexts.

    Build inclusive experiences across devices and contexts.

  • Maintainability

    Built to last.

    Write clean, modular code and scalable systems that support long-term growth.

    Write clean, modular code and scalable systems.

06A thoughtful way of working

A clear path from question to impact.

  1. 01

    Understand

    Align on goals, users and the real problem.

    A winding river path through green hills.
  2. 02

    Explore

    Explore the options, trade-offs and best route.

    An architectural sketch of a temple complex.
  3. 03

    Build

    Build with craft, clarity and performance in mind.

    Carved stone and textile patterns laid side by side.
  4. 04

    Refine

    Test, learn, measure and make it better.

    Ripples spreading across a lotus pond.

Clear thinking. Considered craft. Continuous improvement.

Rooted in heritage. Built for what’s next.

Tradition inspires the craft. Technology carries it forward.

A personal practice grounded in curiosity, cultural appreciation and thoughtful engineering.

A practice grounded in curiosity, cultural appreciation and thoughtful engineering.

08A personal helloLet’s connect

Until we meet.Let’s build something meaningful.Have a meaningful challenge in mind?

Have a project, an opportunity, or an interesting problem? I’d love to hear what you’re working on.

Let’s build something thoughtful, useful and made to last.

Send me an emailGet in touchDownload résumé

Thoughtful engineering. Human connection.

Namaste